Portfolio
Sogni AI
Led end-to-end marketing, content, community, and brand strategy for Sogni AI, managing a small team from early testnet growth through TGE and mainnet launch. Oversaw owned channels, partner activations, and brand communications across the full launch lifecycle.
Keyrock
Successfully streamlined and organized the entire content pipeline, ensuring a consistent and strategic approach to all marketing communications. From crafting engaging blog posts and social media content to managing our CMS and website copy, I played a pivotal role in shaping the company’s brand voice and expanding its reach across various channels. By collaborating closely with cross-functional teams and external agencies, I ensured our content remained aligned with business objectives and brand standards.
datalatte
datalatte is a decentralized platform (dApp) enabling internet users to monetize their data, by leveraging Web3 tools such as privacy-preserving protocols and NFTs to prove ownership. Revamping the brand was the first task, to bring clarity to the vision and brand messaging. I then supervised the content and social media strategy to build brand awareness and generate new leads.
Fit-Nutri - GroupePixi
Belgian-based wellness product line with the aim to be distributed in China. Incorporating the Chinese 5 elements philosophy with a Belgian flair to it was the challenge I undertook to build a branding & marketing strategy.